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The vision of Frames Unlimited evolved from a variety store over thirty-five years ago. Dorothy Zimdar, founder and CEO, opened the first Frames Unlimited store in Grand Rapids, Michigan, in 1971. Her retail experience regarding outstanding customer service, product quality and selection, value, and integrity became the cornerstone of the new business. Today Frames Unlimited includes 18 retail stores located throughout Michigan and Ohio. Ms. Zimdar attributes the firm's success to the efforts, accomplishments and loyalty of the company's associates. "Our dedicated people are the difference," Ms. Zimdar often states. "Each staff member has a sincere commitment to his or her own store, its customers, and complete customer satisfaction."