Last Updated: May 25, 2018
What Personal Information Do We Collect From The People That Visit Our Website?
When providing information our site via the ‘sign up’ or ‘contact us’ form you may be asked to enter your name, email address, zip code or other details to help you with your experience.
When Do We Collect Information?
We collect information from you when you subscribe to a newsletter or enter information on our site.
How Do We Use Your Information?
We may use the information we collect from you when you sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website to better serve you.
- To allow us to better serve you in responding to your customer service requests.
- To send periodic emails regarding your order or other products and services.
How Do We Protect Your Information?
Our website is scanned on a regular basis for security holes and known vulnerabilities to make your visit to our site as safe as possible. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have exclusive access rights to such systems and are required to keep the information confidential. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
Do We Use ‘Cookies’?
You can choose to have your internet connected device warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. If you turn cookies off, it won’t affect the user’s experience.
- We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).
- When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize your personal information. If this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Rights To Your Data
If you have provided us with personal information on this site, you can request to receive an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
We use Google Analytics to help us understand how our visitors use our site and to create a better online experience. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may have links to third-party companies on our site. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Changes To This Privacy Notice
We may revise this notice from time to time in response to changing legal, technical or business developments. The most current version of this notice will govern our use of your personal information. If we make any material changes to this notice, we will post the updated version here and notify applicable individuals by email or by means of a prominent notice on our website. You can see when this notice was last updated by checking the ‘last updated’ date displayed at the top of this notice. We will seek your consent to any material changes to this notice if and where required by applicable law.
3343 Lousma Dr. SE
Grand Rapids, Michigan 49548
United States of America